If Apple had simply shared a link on Twitter that pointed to watching Silo E1 on Apple's website for free, or even YouTube for Pete's sake, I doubt there would be a huge amount of consternation. But releasing the whole episode on Twitter, thereby validating Elon's strategy of making Twitter a video platform? Gross and disappointing.

Also I'm annoyed we have to talk about this because Silo is actually a great show. My family is obsessed with it!